Evino: UX Research

Overview
The Evino Project is a strategic UX research case focused on improving the online wine marketplace experience. Developed independently and later refined during the Hands-on UX Writing course at The Starter – Advanced UX Courses, it aims to enhance discovery and purchase confidence for casual wine consumers.

Background
Through desk research, stakeholder interviews, and proto-persona creation, the study uncovered key user behaviors and pain points. Many users feel overwhelmed by technical terms and excessive choices, highlighting the need for clear, sensory-driven recommendations and an accessible, beginner-friendly interface.